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December 25, 2009 by  
Filed under Travel

Kulula Air, the not long ago re-branded, is a rarely popular low-fare made at home air travel provider in South Africa thanks, in part, to its irritable and funny marketing message.

In business given 2001, Kulula is owned by Conair Limited. It was declared the best made at home airline by the Airport Company of South Africa in 2003 and operates a swift of Boeing 737s with the following routes: Johannesburg to:

Cape Town Durbs George PE Lusaka Harare Windhoek Ndola Cape Town to: Johannesburg Durbs PE Lanseria Durbs to: Johannesburg Cape Town PE George to Johannesburg PE to: Johannesburg Cape Town Durbs Lusaka to Johannesburg Harare to Johannesburg Windhoek to Johannesburg Lanseria to Cape Town Ndola to Johannesburg.

Travelers embrace chair assignments at check-in.

They began by charity flights in between Johannesburg and Cape Town. Over the subsequent few years, its route map incorporated destinations in Durban and Port Elizabeth whilst its number of flights in operation increased. International destinations right away include, Blomfontein, Windhoek, Harare, Ndlola, Lusaka and Mauritius.

Recently, South African online shoppers paid for a little 55,000 airline tickets for R27 million as part of Kulula\’s \’garage sale.\” Kulula\’s mega-website ( is the country\’s largest online retailer, doing more than R1.6 billion annually) processed up to 150 flight quotes per second during the shopping frenzy\’s peak hours. Nearly–5,000 visitors noticed more than one million web pages, shopping for travel specials from Oct 2008 by Jan 2009.

Even yet they takes a laid back approach, the company has a strong joining to patron satisfaction. It has imposed a 90% on-time taking flight rate goal. According to the company\’s own records, it has not reached that 90% goal, though is making each bid to discharge \”avoidable delays,\” those that the company has control over. They do mostly manage an on-time taking flight rate in the tall 80s.

With an eye toward simplification and living up to its name (Kulula comes from the Zulu word for \”easy\”), Kulula Air additionally offers services to hire a car, book a room or cab simply and affordably. It\’s website offers even more options, as the code has branched out in to other lines such as cell phones and internet access.

In an bid to yield a full travel experience, they offers easy self-booking on its website. Purchases on a its credit card earns \”Kulula Moola\” that can be redeemed to squeeze flights, and they additionally offers a Jetsetter rewards program for visit flyers.

They strives to set itself apart from other airlines. It\’s doubtful you will dont think about the Kulula flight during that you listened the flight in attendance say, \”There might be 50 ways to leave your lover, though there are usually 4 ways off this airplane.\” Or, how about your captain observant \”Whoa, boy!\” as the craft comes in for a landing? Kulula\’s planes additionally sport unique paint schemes such as \”cow\” and \”camo.\” This airline additionally promotes environmental issues. One reason it altered its swift to Boeing 737s is that they devour less fuel than their strange swift of MD82s.

Susan is the marketing director for South Arica\’s heading Flight comparison portal that includes all major airlines together with Kulula

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